LinkedIn used to be a network specifically for recruitment, but in recent years, it’s become an essential business tool for everyone, whatever industry you’re in or level your position is. Although it may seem a daunting task, curating your LinkedIn profile is quite simple, and will help you achieve your business goals while increasing your reputation. In this blog, we share our five top tips for using LinkedIn to your advantage and becoming a pro!
1- 500+.
This may seem like an arbitrary number, but it is essential that you have at least 500 connections on LinkedIn. This shows potential employers or clients that you are serious about your work, and legitimate within your industry – so start connecting! And don’t worry, LinkedIn only shows numbers below 500 OR 500+, so once you’ve hit that sweet spot, you can sit back and relax.
2- Activity.
Stay active! Simply take 10-15 minutes a day to see what people are up to on LinkedIn, click the reaction button, or even comment. This shows the LinkedIn algorithm that you’re a serious member of the community, and you’ll have more people seeing your profile as a result.
3- Tag.
One of the best things you can do for yourself on LinkedIn is tag, tag, tag! Every time you post, or comment, tag someone relevant (bonus if that someone has a lot of connections). This will pin your post or comment to their profile as well as yours, allowing your action to be seen by hundreds more.
4- Accuracy.
Keep your account up to date. This means a photo of you that’s less than two years old (be wary of selfies), job info that is completely up to date, and accurate location information – this is the only way that your community on LinkedIn will know what you’re up to, so it’s very important to stay on top of this.
5- Ask for help.
Ask your connections to endorse your skills on LinkedIn, or even leave a quick review of your service on your profile. This shows other users that you can be trusted and that you’re great at what you do!
Staying on top of your LinkedIn can seem like a chore, but we promise you’ll reap the benefits if you stick with it. All you need to do is follow these five simple steps, and you’ll be well on your way to growing your business and cultivating essential connections across the platform.
The Red Ark team are here to help you through all stages of your business.
Contact our friendly, knowledgeable staff today to discuss what we can do for you.